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How Can You Keep “Showrooming” from Killing Your Closing Rate?

Written by Pat Ryan Jr. and Patrick McMullen 3 out 5 Consumers Using Mobile on the Lot Visit Another Dealer within 24 Hours Now that so many consumers show up…

brady time to change

“When It’s Time to Change…”

Over the last 10 years I’ve been on the technology side of the Automotive Industry, I’ve witnessed and have assisted dealers with changing their process using technology.  A little over…

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What Millennials Really Want

64 million Millennials are expected to purchase a car in the U.S. in the next five years alone. A new study provides important insights into what the emerging Millennial Generation…

3 Steps to Gross Profit Increase

How to Build Trust and Value with Consumers

I’ve discussed the reasons why your sales staff needs to demonstrate its expertise on every unit in your dealership. Here’s how successful dealerships are doing just that. Mike Anderson Auto…

Trust in Professions

Consumers Want Product Experts, Not Salespeople

Here’s a news flash for you: car shoppers don’t want to talk with salespeople. Not only do they come to your dealership armed with more knowledge than most of your…

Amateur Knows More Than Pro

The Amateur Knows More Than the Pro

I’ve discussed the various issues that are putting gross margins under pressure. Those factors aside, there’s another barrier that dealers have to contend with—the fact that consumers come to the…

Double Discount Defined

Double Discounting is Hurting Dealerships

So far I’ve discussed two factors that are putting gross profit margins under pressure: market-based pricing and the impending increase in the supply of used cars. There’s a third element…

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The Bubble is Bursting: Gross Profits Are Headed for a Fall

In my previous post I discussed why pre-owned profit margins are under pressure. The factors driving this trend include transparency from the Internet, market-based pricing, and rising overhead costs from…

Public Dealer Profits

Why Gross Profits Are Under Pressure

One of the greatest challenges facing dealerships right now is that profit margins are increasingly under pressure. Several factors are at play, but it’s clear that the Internet is making…

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24% Of Your Website Traffic May Be at High Risk of Being Intercepted By Your Competition

In my last post I discussed how to identify and measure your “true” SEO traffic. There’s an important implication of SEO traffic that I’d like to cover in this post,…

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