Public Dealer Profits

Why Gross Profits Are Under Pressure

One of the greatest challenges facing dealerships right now is that profit margins are increasingly under pressure. Several factors are at play, but it’s clear that the Internet is making…

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24% Of Your Website Traffic May Be at High Risk of Being Intercepted By Your Competition

In my last post I discussed how to identify and measure your “true” SEO traffic. There’s an important implication of SEO traffic that I’d like to cover in this post,…

Google Just Changed Everything: Is Your Website Being Left Behind?

Every dealership wants to perform well on search engines, especially Google, since it controls 70 percent of the U.S. search market. It’s like the old Willie Sutton line about why…

How to Demystify Where Your Website Traffic Is Really Coming From

At every digital marketing conference I attend, there are multiple presentations filled with dealers asking where online traffic is coming from. The truth is this information is readily available to…

How to Increase Profitability by Reducing Time-to-Market

Every dealer knows that the inventory that turns the fastest is often the most profitable. This is compounded by the carrying cost of the vehicle (often cited as $10 to…

3 Ways to Make Your Online Ads Stand Tall

My previous post explained the importance of converting your vendors to a pay-for-performance ad model. That is, knowing your cost per lead across your various online traffic sources. When it…

5 Ways to Know If You Are Getting Your Money’s Worth Online

You probably know that 50% of your new car buyers and 59% of your pre-owned buyers found your dealership online.  Your online vendors are likely bringing you reports and presentations…

The “Pay for Performance” Revolution

While the auto industry is one of the world’s biggest advertisers, dealerships online advertising effectiveness dramatically lags most other industries.  When a digital marketing expert looks at the automotive they…

The Auto Industry Has a “Wanamaker” Problem

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” As much as those words still resonate in the automotive dealer community today,…